Google Analytics 4 (GA4) Consultant
Specialist in Google Analytics 4 with a proven track record of setting up, configuring, and optimising GA4 properties for businesses across various industries and markets. From advanced event tracking and conversion setup to audience segmentation and cross-channel attribution, I help brands gain clarity from their data and make smarter, insight-driven decisions.
Get in touch to find out how I can help you unlock the full potential of GA4 and turn your analytics into measurable growth.
High Performance Google Analytics 4 (GA4) Expert
Global Google Analytics 4 (GA4) Expert
What Is Google Analytics 4 (GA4)?
Google Analytics 4 is the latest version of Google’s powerful analytics platform, designed to give marketers a deeper, more flexible understanding of how users interact with websites and apps across multiple touchpoints. Unlike the old Universal Analytics, GA4 focuses on event-based tracking, cross-platform measurement, and privacy-centric data collection—making it essential for modern digital marketing.
GA4 enables businesses to track detailed user behaviour such as page views, scrolls, clicks, downloads, video engagement, purchases, and more—all through a single, streamlined property. It’s built to reflect the full customer journey across devices and channels, using AI-driven insights and predictive metrics to support smarter decision-making and improved campaign performance.
At Northern Digital Marketing, we handle the complete GA4 setup process—from creating your property and configuring essential events, to integrating Google Tag Manager and linking other tools like Google Ads, Search Console, and BigQuery. We ensure your data is clean, accurate, and structured around your business goals.
Our GA4 services include custom event and conversion tracking, enhanced eCommerce reporting, audience segmentation, and funnel analysis. We also create tailored Looker Studio dashboards to help you monitor performance with clarity and speed. Whether you need to understand user drop-offs, identify top-converting content, or attribute revenue more accurately, our GA4 solutions are designed to give you complete visibility and confidence in your data.
Our goal is simple: to give you the right insights, at the right time, so you can optimise what’s working, fix what isn’t, and grow with data you can trust.
Google Shopping Service Features
Where To Find Us Near You?
We have offices near Newcastle and Northumberland, but we primarily work remotely. We offer virtual digital marketing consultancy and can also do on-site visits. Get in touch to see how we can help grow your business!
Northern Digital Marketing Consulting
Collingwood Buildings
38 Collingwood Street
Newcastle Upon Tyne
NE1 1JF
Why Your Business Should Be Using Google Analytics 4 (GA4)
Google Analytics 4 is the new standard for website and app analytics—and it’s designed to give you far more insight into how your customers engage with your brand. Unlike the previous version (Universal Analytics), GA4 offers a powerful event-based tracking model that gives you a complete view of the customer journey across websites, devices, and platforms.
With GA4, you’re not just tracking sessions or page views—you’re capturing meaningful interactions like clicks, form submissions, scrolls, video plays, purchases, and more. This enables smarter decision-making by showing you exactly what’s working, where users are dropping off, and how you can optimise your site or campaigns to drive better results.
GA4 also includes advanced features like AI-powered predictive metrics, improved funnel analysis, and seamless integration with Google Ads and BigQuery—helping you uncover future opportunities, not just past performance. Whether you’re running eCommerce, lead generation, or multi-channel campaigns, GA4 provides the clarity and accuracy needed to scale confidently in a privacy-first world.
At Northern Digital Marketing, we specialise in setting up and optimising GA4 properties for businesses of all sizes. From strategic implementation and event tracking to dashboard reporting and conversion analysis, we make sure your analytics setup delivers maximum value.
If you’re serious about improving performance, reducing wasted spend, and making better marketing decisions—GA4 isn’t optional. It’s essential.
Certified Google Ads Partner
Being a Google Partner isn’t just a title—it’s a mark of trust and expertise. It means we consistently deliver high-performing Google Ads campaigns that follow industry best practices. From improving ad efficiency to scaling performance, our certified PPC specialists help businesses achieve real growth with data-driven strategies that work.
We believe that expert Google Ads management should be accessible to all businesses, whether you’re a local startup or an established brand. Our approach is transparent, results-driven, and cost-effective, ensuring you get top-tier PPC services without breaking the bank. Every campaign is tailored to your business goals, helping you maximise return on investment and stand out in competitive markets.
About Me
I’m Peter Stait, a PPC expert with over nine years of experience helping businesses drive high-quality traffic and maximise ROI through Google Ads and Microsoft Ads. As a Certified Google Partner, I have a deep understanding of paid search, display, Performance Max, and shopping campaigns, ensuring businesses achieve the best possible return on investment.
Having worked with startups, high-growth ventures, and FTSE 100 corporations, I’ve developed a proven approach that combines data-driven insights, strategic bidding, and advanced audience targeting. My expertise extends beyond just campaign setup—I focus on continuous optimisation, conversion tracking, and refining strategies to keep businesses ahead in competitive markets.
I believe in transparent, results-focused PPC management, where every decision is backed by data and tailored to specific business goals. Whether it’s scaling ad spend, improving campaign efficiency, or unlocking new growth opportunities, I’m committed to delivering measurable success.
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