Microsoft Ads Specialist

Experienced Microsoft Ads marketing consultant with a strong track record of managing high-performing global Microsoft Ads accounts. Skilled in developing and executing strategic campaigns across a wide range of business sectors, consistently delivering measurable results and maximising ROI.

 
 
 
  
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High Performance Microsoft Ads Expert

Global Microsoft Ads Expert

What Is Microsoft Ads?

Microsoft Ads allows advertisers to promote their products and services not only on Bing but also across a wide network of partner platforms either owned by Microsoft or supported through strategic partnerships. This includes the delivery of search, display, and shopping ads to a broader audience.

One of the key benefits of Microsoft Ads is the ability to reach the 10–15% of users who don’t search via Google. Beyond Bing, your ads can appear on platforms such as Yahoo, DuckDuckGo, AOL, and several other partner search engines—offering valuable additional reach.

Microsoft Ads is the leading alternative to Google Ads for paid advertising campaigns. With over 5 years of hands-on experience managing successful Microsoft Ads accounts, we understand how to build high-performing campaigns that generate leads and drive sales.

Our approach is grounded in data-driven strategy, continuous testing, and deep platform knowledge. We know which campaign types deliver the best results and how to optimise them for sustained growth and return on investment.

Microsoft Ads Service Features

Paid Display Advertising

We have expert experience in managing campaigns through the display networks, with getting placements on high-quality websites that target relevant audiences.

Paid Search Advertising

Benefit from leading bespoke advice and support from a Paid Search advertising consultant who lives and breath search engine advertising.

Keyword Research

We will advise on keyword selection and continually look to add additional keywords to your campaigns that we deem relevant and will improve performance.

Reporting

For every Paid Search Advertising client of ours, we produce bespoke dashboards that show the live performance of your Paid Search Ads.

CRO (Conversion Rate Optimisation)

Before running any campaign we will run a QA (Quality Assessment) of your landing page for the adverts and offer advice that we feel will improve performance.

Bid Strategy

We are experts in everything around Bid Strategy management and can offer guidance from our previous experience and testing of all the major Bidding Strategies when it comes to Paid Search Advertising.

Ad Copy

Writing Ads for Paid Search Advertising is seen as an art, which we can happily say we are a master at! We look to continually improve clients search ads so that you see no drop-off in CTR (Click-Through Rates) and never see a conversion drop off down to poor ad copy.

Conversion Tracking

To succeed in Pay-Per-Click advertising having a solid Conversion Tracking platform and foundation is essential towards running successful campaigns. From this, we will ensure that we have successfully set this up for any client and make data-driven decisions off conversions once setup.

About Me

I’m Peter Stait, a PPC expert with over nine years of experience helping businesses drive high-quality traffic and maximise ROI through Google Ads and Microsoft Ads. As a Certified Google Partner, I have a deep understanding of paid search, display, Performance Max, and shopping campaigns, ensuring businesses achieve the best possible return on investment.

Having worked with startups, high-growth ventures, and FTSE 100 corporations, I’ve developed a proven approach that combines data-driven insights, strategic bidding, and advanced audience targeting. My expertise extends beyond just campaign setup—I focus on continuous optimisation, conversion tracking, and refining strategies to keep businesses ahead in competitive markets.

I believe in transparent, results-focused PPC management, where every decision is backed by data and tailored to specific business goals. Whether it’s scaling ad spend, improving campaign efficiency, or unlocking new growth opportunities, I’m committed to delivering measurable success.

See Our Reccomendations

Peter has expert PPC across multiple industries, he’s very quick to learn and has good knowledge of digital marketing overall. Obsessed with ROAS and puts a lot of care into his campaigns. Highly recommend.

If you’re looking for a person with a deep understanding of digital and a proactive approach to marketing strategies, Peter is your man.

I’ve worked with him on various types of projects for roughly a year and couldn’t think of anything bad to say about him. He has a methodical approach to everything he does and is efficient with his thought processes.

I had the joy of working closely with Peter for my first year with RI on a major project within the marketing team. During this time, I was thrown in the deep end and got to learn the businesses in-depth, with Peter alongside me. I couldn’t have asked for a better teammate. He helped to explain the data requirements, and give a greater understanding of exactly what was required to fulfil the task, all the while giving me support in other tasks when needed – even if just a cheery message to remind me I wasn’t alone & had support when needed!

I had the pleasure of working with Peter at FIVE CRM. During this time Peter played a pivotal role within the marketing team and was key to a number of projects and campaigns. His work ethic and drive is second to none. Peter has been a tremendous asset and I fully recommend him.

Peter is a constant source of expert and professional advice for a project we recently just ran. He’s an expert at both offering great consulting and on-hand work when required from us.

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