Performance Max Expert
At Northern Digital Marketing, we specialise in managing high-impact Google Performance Max campaigns that drive full-funnel growth. By combining smart automation with hands-on strategy, we optimise every element — from product feeds and creative assets to audience signals and conversion tracking — ensuring your brand performs across Search, Shopping, Display, YouTube, Gmail, and Discover.
High Performance Google Ads Expert
Global Performance Max Expert
What is Google Performance Max — and Why Does It Matter??
Google Performance Max is a goal-based campaign type that uses machine learning to serve your ads across all of Google’s channels — including Search, Shopping, Display, YouTube, Discover, Gmail, and Maps — from a single campaign. It’s designed to help advertisers maximise performance by automatically optimising placements, bidding, creatives, and audience targeting in real time.
Unlike traditional campaign types, Performance Max doesn’t rely on manual keyword targeting. Instead, it uses your business goals, product feed, creative assets, and audience signals to find potential customers across Google’s entire ecosystem — wherever they’re most likely to convert. For ecommerce brands, this makes it especially powerful when paired with a well-optimised product feed and clear conversion tracking.
Performance Max Service Features
Where To Find Us Near You?
We have offices near Newcastle and Northumberland, but we primarily work remotely. We offer virtual digital marketing consultancy and can also do on-site visits. Get in touch to see how we can help grow your business!
Northern Digital Marketing Consulting
Collingwood Buildings
38 Collingwood Street
Newcastle Upon Tyne
NE1 1JF
How We Maximise Your Success with Performance Max
At Northern Digital Marketing, we take a strategic, hands-on approach to Performance Max. We start by optimising your product feed in the Google Merchant Centre — ensuring all data points (titles, descriptions, attributes, prices, and availability) are accurate, detailed, and structured to match the right user intent.
We then build and manage your Performance Max campaigns with precision — grouping products effectively, creating high-quality visual and text assets, feeding in audience signals, and configuring conversion tracking for full-funnel visibility. Our expert oversight ensures that Google’s automation works in your favour, not against it.
We continuously monitor campaign performance, test asset combinations, analyse search term data (yes, even from PMax), and fine-tune bidding strategies to maximise your return on ad spend. You get a campaign that not only runs across every Google property but also learns and improves over time — driven by your business goals.
Why Businesses Benefit from Running Performance Max Campaigns Now
In today’s fast-moving digital landscape, businesses need smarter, more efficient ways to reach customers — and Google Performance Max offers exactly that. By combining all of Google’s major channels — including Search, Shopping, Display, YouTube, Discover, and Gmail — into a single, AI-driven campaign, PMax helps brands get in front of high-intent users at every stage of the buying journey.
With real-time optimisation, smart bidding, and powerful automation, it ensures your ad budget works harder, finds the right audiences, and drives measurable results — whether you’re focused on ecommerce sales or lead generation.
As Google continues to shift towards automation, now is the time to future-proof your ad strategy. Northern Digital Marketing specialises in building, managing, and optimising high-performing Performance Max campaigns tailored to your business goals — combining data insight, creative expertise, and strategic feed optimisation to deliver strong, scalable growth.
Certified Google Ads Partner
Being a Google Partner isn’t just a title—it’s a mark of trust and expertise. It means we consistently deliver high-performing Google Ads campaigns that follow industry best practices. From improving ad efficiency to scaling performance, our certified PPC specialists help businesses achieve real growth with data-driven strategies that work.
We believe that expert Google Ads management should be accessible to all businesses, whether you’re a local startup or an established brand. Our approach is transparent, results-driven, and cost-effective, ensuring you get top-tier PPC services without breaking the bank. Every campaign is tailored to your business goals, helping you maximise return on investment and stand out in competitive markets.
About Me
I’m Peter Stait, a PPC expert with over nine years of experience helping businesses drive high-quality traffic and maximise ROI through Google Ads and Microsoft Ads. As a Certified Google Partner, I have a deep understanding of paid search, display, Performance Max, and shopping campaigns, ensuring businesses achieve the best possible return on investment.
Having worked with startups, high-growth ventures, and FTSE 100 corporations, I’ve developed a proven approach that combines data-driven insights, strategic bidding, and advanced audience targeting. My expertise extends beyond just campaign setup—I focus on continuous optimisation, conversion tracking, and refining strategies to keep businesses ahead in competitive markets.
I believe in transparent, results-focused PPC management, where every decision is backed by data and tailored to specific business goals. Whether it’s scaling ad spend, improving campaign efficiency, or unlocking new growth opportunities, I’m committed to delivering measurable success.
