Digital Marketing Data & Analytics Services
Unlock the full potential of your digital marketing with expert analytics support. We specialise in analysing data across Google-owned platforms—such as GA4, Google Ads, Search Console, and Merchant Centre—to evaluate performance, uncover hidden insights, and drive smarter marketing decisions.
Whether you’re running local campaigns or managing global traffic, our analytics expertise ensures your data works harder for you.
High Performance Digital Marketing Expert
Global Digital Marketing Expert
What Is Data & Analytics Within Digital Marketing?
In today’s data-driven digital landscape, every marketing decision should be backed by meaningful insights. For digital marketers, this data often comes from a variety of Google-owned platforms such as Google Analytics, Google Search Console, Google Trends, Google Ads, and Merchant Centre. These tools provide a wealth of information about user behaviour, website performance, campaign effectiveness, and market trends—crucial for building strategies that deliver measurable results.
At Northern Digital Marketing, we specialise in transforming raw data into clear, actionable strategies. As certified experts in Google Analytics and Google Tag Manager, we help businesses track key user interactions, configure custom event tracking, and analyse conversion funnels to reveal performance bottlenecks. Whether it’s a clean GA4 setup, advanced eCommerce tracking, or integrating data across multiple domains and locales, our expertise ensures that every layer of your digital marketing is measurable, optimised, and aligned with your business objectives.
We also build fully bespoke reporting dashboards using Looker Studio (formerly Google Data Studio), integrating data from multiple platforms into one streamlined view. These reports are designed to be intuitive, visually engaging, and tailored to your KPIs—covering metrics across SEO, paid search, paid social, Google Shopping, and more. With real-time insights at your fingertips, our clients are empowered to make smarter decisions, uncover hidden opportunities, and get significantly more value from their digital marketing efforts.
Data & Analytics Service Features
Looker Studio Reporting
At Northern Digital Marketing, we specialise in turning complex data into clear, actionable insights. As experts in Google Analytics, Google Ads, and the wider Google Marketing Platform, we build fully customised reports and dashboards using Looker Studio (formerly Google Data Studio).
Our bespoke reports pull in real-time data from multiple sources—including Google Ads, Analytics, Search Console, and Merchant Centre—allowing you to visualise performance across every key marketing channel. Whether you need to monitor ROI, paid search conversions, organic traffic trends, or campaign engagement, our dashboards make it easy to track, compare, and understand it all.
Each dashboard is tailored to your specific goals and KPIs, and designed to be user-friendly so both marketing teams and stakeholders can make informed decisions fast. With Northern Digital Marketing’s Looker Studio solutions, you’ll gain deeper insights, spot trends faster, and ultimately maximise the impact of your digital marketing.
Google Analytics Configuration
As certified Google Analytics specialists with over five years of hands-on experience, Northern Digital Marketing knows how to get the most out of GA4 and Universal Analytics (legacy support). We’ve configured and optimised analytics setups for a wide range of clients—from websites generating 2,000 monthly sessions to high-traffic platforms exceeding 150,000 monthly visitors across multiple countries and languages.
Whether you need a clean, simplified setup or a complex multi-domain, multi-locale configuration, we ensure your Google Analytics property is built to accurately capture and report on what matters most to your business.
Coupled with our deep expertise in Google Tag Manager, we also implement robust event tracking to capture micro-interactions—such as clicks, form submissions, video views, and scroll depth—giving you full visibility into the user journey. This helps you diagnose conversion bottlenecks, understand user behaviour, and optimise accordingly.
Google Tag Manager (GTM)
At Northern Digital Marketing, we specialise in transforming complex tracking requirements into clear, actionable insights using Google Tag Manager. As experts in GTM, Google Analytics, and the wider Google Marketing Platform, we implement robust, scalable tagging solutions that give you complete visibility into how users interact with your website.
We configure and manage custom event tracking for everything from form submissions and CTA clicks to video plays, scroll depth, eCommerce activity, and more. Whether you’re looking to track micro-interactions or capture key conversion events, our GTM setups ensure your data is accurate, reliable, and aligned with your business goals.
Every implementation is tailored to your website’s structure and marketing KPIs, with clean, organised tag architecture and proper testing protocols. With Northern Digital Marketing’s GTM expertise, you’ll unlock deeper behavioural insights, improve data quality across platforms, and ensure your analytics and advertising tools are capturing exactly what matters most.
Certified Google Ads Partner
Being a Google Partner isn’t just a title—it’s a mark of trust and expertise. It means we consistently deliver high-performing Google Ads campaigns that follow industry best practices. From improving ad efficiency to scaling performance, our certified PPC specialists help businesses achieve real growth with data-driven strategies that work.
We believe that expert Google Ads management should be accessible to all businesses, whether you’re a local startup or an established brand. Our approach is transparent, results-driven, and cost-effective, ensuring you get top-tier PPC services without breaking the bank. Every campaign is tailored to your business goals, helping you maximise return on investment and stand out in competitive markets.
About Me
I’m Peter Stait, a PPC expert with over nine years of experience helping businesses drive high-quality traffic and maximise ROI through Google Ads and Microsoft Ads. As a Certified Google Partner, I have a deep understanding of paid search, display, Performance Max, and shopping campaigns, ensuring businesses achieve the best possible return on investment.
Having worked with startups, high-growth ventures, and FTSE 100 corporations, I’ve developed a proven approach that combines data-driven insights, strategic bidding, and advanced audience targeting. My expertise extends beyond just campaign setup—I focus on continuous optimisation, conversion tracking, and refining strategies to keep businesses ahead in competitive markets.
I believe in transparent, results-focused PPC management, where every decision is backed by data and tailored to specific business goals. Whether it’s scaling ad spend, improving campaign efficiency, or unlocking new growth opportunities, I’m committed to delivering measurable success.
