With over nine years of experience, I specialise in creating demand generation strategies that help businesses attract the right audiences, build pipeline, and scale with confidence. At Northern Digital Marketing, strategy always comes first—every plan is built around your commercial goals, underpinned by data, and designed to generate demand that converts into measurable results.

As a strategic consultant, I work across all core demand channels—Paid Search, SEO, Paid Social, Display, Content, and Analytics—ensuring every part of your marketing is aligned, integrated, and performing at its full potential. Whether your focus is increasing brand visibility, improving lead quality, or accelerating revenue, I bring the insight and execution needed to make it happen.

What sets this approach apart is its holistic, data-led foundation. I don’t just optimise channels in isolation—I design and refine the full buyer journey, uncover opportunities, remove inefficiencies, and connect activity across platforms to deliver long-term impact. From market research and pipeline audits to channel strategy and budget planning, every programme is tailored, measurable, and results-driven.

Clients benefit from senior-level expertise, honest consultancy, and a clear strategic roadmap. Whether you’re an in-house team seeking external support or a growing business ready to scale, I provide flexible, collaborative consultancy that builds clarity, demand, and momentum.

At Northern Digital Marketing, my goal is to help you generate demand, nurture it effectively, and convert it into sustained growth. If you’re ready to make smarter marketing decisions, let’s build a demand generation strategy that truly drives your business forward.

At Northern Digital Marketing, I deliver full-funnel demand generation consultancy built to accelerate growth, strengthen customer relationships, and drive measurable ROI. Every strategy is tailored to your goals—whether that’s boosting visibility, generating qualified leads, or scaling digital channels profitably. With expert insight, transparent advice, and a data-led approach, I act as your strategic partner in turning demand into sustainable business results.

I’m Peter Stait, a PPC expert with over nine years of experience helping businesses drive high-quality traffic and maximise ROI through Google Ads and Microsoft Ads. As a Certified Google Partner, I have a deep understanding of paid search, display, Performance Max, and shopping campaigns, ensuring businesses achieve the best possible return on investment.

Having worked with startups, high-growth ventures, and FTSE 100 corporations, I’ve developed a proven approach that combines data-driven insights, strategic bidding, and advanced audience targeting. My expertise extends beyond just campaign setup—I focus on continuous optimisation, conversion tracking, and refining strategies to keep businesses ahead in competitive markets.

I believe in transparent, results-focused PPC management, where every decision is backed by data and tailored to specific business goals. Whether it’s scaling ad spend, improving campaign efficiency, or unlocking new growth opportunities, I’m committed to delivering measurable success.